Thursday, June 12, 2008
Saturn.com does not have a visible link to hybrids on their home page
Gas is $4.66 a gallon. The toyota Prius has a 4 - 6 month waiting list. The Honda Civic Hybrid is selling very well. Consumers are in a frenzy to get out of their gas guzzler and into a fuel efficient vehicle. So would someone do me a favor and explain to me how it is possible that Saturn.com does not have a link on their home-page to "HYBRID"?
Saturn has two hybrids in their lineup. They have the Vue Green Line and the Aura Green Line. Maybe I am just over reacting, but if I knew my competition had a bunch of people waiting in line for Hybrid then I think it is safe to say that I would have a link on the home-page to "hybrids"
What happens at their Monday morning meeting when the group goes over what needs to be changed or edited on the website? Do they talk about gas prices at Saturn? Do they realize that consumers are demanding and buying more fuel efficient automobiles?
To get to their hybrids you have to navigate to vehicles and then select Hybrid Vehicles. I realize that it makes sense to navigate this way, at the same time I find it very surprising that Saturn would not take a more aggressive approach and make sure that the world knows that they have two hybrids.
Comments:
Hi Mike
We certainly do appreciate the response to the post. However it still doesn't make sense to us why you have chosen to put the link to hybrids in a pull down menu.
You know just as well as the rest of the country that gas prices are sky high and it is the most talked about subject at work, home, and online. I think CNN actually confirmed last night that it surpassed complaining about work and Britney Spears' mothering skills combined.
All kidding aside, FUEL is the hottest topic going and you have the ability to drive people right to your hybrids. Most people I have spoken with since the Today show blog entry, did not even know Saturn made a hybrid. C'mon Mike you guys need to step it up over there at Saturn...
Saturn's new designs are fantastic. The Aura, VUE, and the outlook are all great looking vehicles. Saturn has come a long long way over the years. Now you have the chance to put your hybrids on the map. They key is not to burry them on your "Site Map" A bad joke..... but if you get I am sure it will make you smile.....
Trust me... This morning we were all completely blown away that someone from Saturn actually responded to the post..... on Monday morning to boot! We are impressed beyond words....
Please let us know when you update the home page! We would love to help you get the word out regarding your hybrids and any other relevant news with respect to fuel efficiency.
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You just need to hit the pull down menu under the "vehicles" tab to get to the site's hybrid info.
http://www.saturn.com/saturn/vehicles/greenline/index.jsp
We understand that customers are eager for hybrids, and in fact, out Vue and Aura hybrids are selling as fast as they arrive at retailers. We are working to boost production, and we'll also add a new model -- the Vue 2 Mode later -- later this year.
Mike Morrissey
Saturn Product Communications
http://www.saturn.com/saturn/vehicles/greenline/index.jsp
We understand that customers are eager for hybrids, and in fact, out Vue and Aura hybrids are selling as fast as they arrive at retailers. We are working to boost production, and we'll also add a new model -- the Vue 2 Mode later -- later this year.
Mike Morrissey
Saturn Product Communications
# posted by 
: June 16, 2008 10:55 AM
: June 16, 2008 10:55 AM Hi Mike
We certainly do appreciate the response to the post. However it still doesn't make sense to us why you have chosen to put the link to hybrids in a pull down menu.
You know just as well as the rest of the country that gas prices are sky high and it is the most talked about subject at work, home, and online. I think CNN actually confirmed last night that it surpassed complaining about work and Britney Spears' mothering skills combined.
All kidding aside, FUEL is the hottest topic going and you have the ability to drive people right to your hybrids. Most people I have spoken with since the Today show blog entry, did not even know Saturn made a hybrid. C'mon Mike you guys need to step it up over there at Saturn...
Saturn's new designs are fantastic. The Aura, VUE, and the outlook are all great looking vehicles. Saturn has come a long long way over the years. Now you have the chance to put your hybrids on the map. They key is not to burry them on your "Site Map" A bad joke..... but if you get I am sure it will make you smile.....
Trust me... This morning we were all completely blown away that someone from Saturn actually responded to the post..... on Monday morning to boot! We are impressed beyond words....
Please let us know when you update the home page! We would love to help you get the word out regarding your hybrids and any other relevant news with respect to fuel efficiency.
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